Privacy policy

How we use your personal information

About us

Pennells Garden Centres is known as the ‘Controller’ of personal data that we collect about you. We process and hold your information in some instances related to the nature of our business. This notice will explain how we use and share your information.


Why do we collect personal information?


How do we collect personal data?

Information may be collected in several different ways but predominantly as set out below:


Face to Face

If you attend one of our garden centres we may collect your personal data.


Telephone Calls

If you telephone one of our garden centres personal data may be recorded dependent on the nature of the call.



If you email one of our garden centres we may keep your email address and the email as evidence of contact. We are unable to guarantee the security of any email contact initiated by you and we recommend that you keep the amount of confidential information to a minimum.


Using our website

In order to provide you with a personalised experience while using our Website, we may collect and process information about you, including but not limited to your name, address, contact details such as your email address and phone number and date of birth, products you buy and
information about the way you have viewed and used our website ( personal information).


The most common ways in which we collect information about you are as follows.


· Ordering Products – we currently do not offer the ability for customers to order products on our Website but if this facility is introduced or if you correspond with us by phone or e-mail you will give us personal information necessary to process, confirm and complete your order. This will include your delivery address and your payment card details.


· Social Media – you may give us information when you participate in discussions or other social media functions on our Website or other social media accounts.


· Registering – if you decide to register as a customer on our Website, you will complete a registration form which requests personal information about you.


· Competitions, Promotions and Surveys – if you enter any competition or promotion we run, you will provide personal information to us.


· Your Preferences – you may choose to provide us with information about your marketing preferences to enhance and personalise your use of our Website.


· Email data is securely stored within our email server. Once marketing / news opt in is ticked the email address is automatically added to our mailing list. Data is then held in our secure mailing list for future marketing correspondence.


Credit Debit Card

Card payments made in store are routed through Worldpay UK. Card details are not stored in any of our local systems on our premises. Only the last four digits of your card number are available to our administrative staff. The first twelve digits are hidden so that our staff cannot see your full card details.



We have installed CCTV systems in our garden centres used by members of the public for public and staff protection as well as crime prevention and detection. In all locations signs are displayed to notify you that CCTV is in operation and who to contact for further information about the system.


We will only disclose images for the purpose as stated above. CCTV images will not be released to the media for entertainment purposes or placed on the internet.


We will not keep CCTV images for longer than necessary.



The Website uses cookies. Cookies are tiny text files which identify your computer to our server as a unique user when you visit certain pages on the website and they are stored by your Internet browser on your computer’s hard drive. Cookies can be used to recognise your Internet Protocol address, saving you time while you are on the Website. If you want to find out more information about cookies, go to or to find out about removing them from your browser, go to


Google Analytics

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website. Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA can record your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. As of 8th May 2018 we have taken steps to ensure that your IP address will be anonymised, meaning you cannot be personally identified by Google. GA makes use of cookies, details of which can be found on Google’s developer guides. Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.


_utma: This cookie is used to determine new and returning visitors. It has an expiration time of 2 years. If the ga.js library is executed and no _utma cookie exists, this will be recorded as the users’ first visit and a _utma cookie will be set. If a _utma cookie is already in place, the expiration time is reset and the user is recorded as a return visitor.


_utmb: This cookie is used to determine a new session. The cookie is set when the ga.js library executes and there is no _utmb cookie in place. It has an expiration time of 30 minutes, therefore if a user is inactive for a period longer than this, a new cookie will be set when the library executes and the interaction will be recorded as a new session.


_utmz: This cookie is used to determine the traffic source, medium, campaign name and campaign term which delivered the user to your website. It is created when the javascript library executes and expires after 6 months. This helps Google collect the data which can then help them to determine which traffic sources assist conversions within the multi-channel section of Analytics.


_utmv: This cookie is used for storing visitor-level custom variable data. It is created when the _setCustomVar method is used with a visitor level custom variable. Like the _utma cookie, this cookie expires after 2 years and is reset each time the user visits your site before the expiration of the cookie.


PHP Session ID

This expires at the end of the browser session holds the ID of the session, to ensure the user experience is as streamlined and efficient as possible.


Google AdWords

This helps us to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.


Facebook Advertising

We use Facebook advertising conversion tracking and re-targeting pixels, which allows us to collect or receive information from your website and elsewhere on the internet and use that information to provide measurement services and target advertising.



We log when users view specific pages, allowing us to provide targeted advertising in the future.


Your rights

You have several rights which relate to your personal data.

You are entitled to request access to any personal data that we may hold about you and you can also request a copy.

Where we are relying on your consent to process personal data you have the right to withdraw your consent at any time.

You can also request that we correct any personal data that we may hold about you that you believe is inaccurate. You may also request the deletion of any personal data that we may hold about you.

We are obliged to consider and respond to any request within one calendar month.


Further information

If you wish to make a request or complaint regarding how your personal data has been handled please contact:

Alternatively, you can contact:

The Data Administrator

Pennells Holdings Ltd, Newark Road, South Hykeham, Lincoln LN6 9NT

If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law you can complain to the
Information Commissioner’s Office (ICO)


This policy is applicable to all the companies trading with the group


Pennells Holdings Ltd Trading as Pennells Garden Centres, Newark Road, South Hykeham, Lincoln, LN6 9NT Registered in England No 6008273

Pennells Estates Ltd, Trading as Pennells Garden Centre, Humberston Road, Cleethorpes, DN36 4RW Registered in England No 233474

Pennell and Sons Ltd, Trading as Pennells Garden Centre, Newark Road, South Hykeham, Lincoln, LN6 9NT Registered in England No 322130

Sleaford Garden Centre and Farm Shop Ltd, Trading as Four Seasons Garden Centre and Farm Shop, London Road, Silk Willoughby, Sleaford, NG34 8NY Registered in England No 04508640

Questions Privacy Policy

Do you have questions about our privacy statement? Do you want to change or look into your date or have it deleted? Then you can fill in the form below. We will contact you within 2 weeks.

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